Switching Mediterranean Consumers to Mediterranean Sustainable Healthy Dietary Patterns
SWITCHtoHEALTHY explained in 3 minutes
The SWITCHtoHEALTHY project will generate a dietary behaviour change in the direction of a greater adherence to the Mediterranean food model
understanding the barriers, drivers, motivations, and food behaviours that prevent or hinder citizens from adhering to Med-based long-lasting eating habits
Digital & educational tools
formulating innovative snacking products with improved nutritional value, sustainability, ease of consumption, taste; developing digital, educational, and gaming tools adapted to the different family environments to increase awareness on the positive impact of food choices on health
Hands on validation
engaging families in three target countries (Spain, Turkey, Morocco). The project implements a multicentric and multi-social family-based nutritional intervention across 300 families in three Mediterranean countries for 3 months.
Result uptake - policy
Communication and awareness actions, Design of guidelines for policymakers, Market analysis, business modelling and marketing strategies, Exploitation plans and replication strategies in order to foster new business models and promote eating habits consistent with the Mediterranean diet
12th May 2023
The SWITCHtoHEALTHY project was presented at ITI Open Day
Contest "Create your commercial"
20th May 2023
Results of the contest "Create your commercial… for a correct diet"
Turkish Cuisine Week
22th May 2023
SWITCHtoHEALTHY project promoted during Turkish Cuisine Week in Izmir